There are two primary ways to sell people’s products other people have done all
the hard work to make:
• Find a product with some flavor of resale rights, and resell it.
• Promote an affiliate product.
Many people are tremendously successful with each of these approaches every
single day, so let’s review both.
Resale Rights
Resale rights are exactly what the term says they are.
When you buy resale rights, you buy the right to resell a product created by
somebody else. They come in various flavors, but here are the big two:
• Basic Resale Rights. This is the right to resell the product as-is. When
one of your customers buys it, he owns a copy for personal use.
• Master Resale Rights. This is the right to resell the product, and also to
sell the resale rights for the product. When one of your customers buys it,
she owns a copy for personal use, and also can sell the right to resell the
product to her own customers.
Resale rights can be a lucrative path to take, and there are places to find good
products to sell, but it’s not the approach I’m going to focus on.
The reason is that selling a resale rights product requires more technical knowhow,
which is one of the biggest barriers new marketers have to entering the
marketplace.
Affiliate Products
The second option—promoting an affiliate product—is by far the easiest
approach for selling a product.
An affiliate product is simply a product created by somebody else, which that
other person offers for sale through partners who promote it. Those are his
affiliates.
When an affiliate refers somebody to the creator’s product, and that person
actually buys the product, the affiliate gets whatever commission the creator
offers to affiliates.
It’s an extremely fast way to start an online business. There are affiliate
marketers out there making literally millions of dollars per year from affiliate sales
alone.
They don’t have to create a single product. In some cases, they don’t even need
a website, although life is much easier if you have your own site (more on that in
a minute).
There are several options for locating affiliate products to sell. One of the best
places to look is at a site called ClickBank (CB for short).
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