Having your own domain names doesn’t necessarily put points in your professionalism
column because it is an expected practice today. But NOT having one, will definitely
HURT your image… Again, because having one is an expected practice today.
Let’s say that you were one of my cold market prospects and you didn’t know anything
about me at all. I have your contact information, so I decide to send you a quick
introductory email from my address which is:
Money0789@aol.com (Not a real email address)
What would your first impression be? Do I sound like a professional business owner? A
successful CEO? A leader?
Or do you picture some big college dropout making $8.00 delivering pizzas?
The truth is irrelevant. I might be a millionaire but it wouldn’t matter because I’m being
judged by that email address the instant it arrives in someone’s inbox.
On the other hand, how would your perception change if my email address was:
Anjie@idealbiz.com?
Now you’re left with two options. The impression you get is going to be either positive
due to the professional nature of the name, or neutral because the actual domain names
themselves are neutral in meaning.
Idealbiz.com don’t really mean anything. You can’t associate them to a company, product, or person. They are GENERIC.
The second advantage to having your own domain name is that you can now have a
personal email address that is not dependent upon a 3rd part provider like AOL, Yahoo,
Hotmail, Excite, or GMail.
We both know that it’s impossible to get an email address like anjie@yahoo.com or
anjie@hotmail.com. They were picked up long ago. But if you have your own domain name, you can choose any address you’d like:
anjie@idealbiz.com, support@idealbiz.com, help@idealbiz.com, owner@idealbiz.com, ceo@idealbiz.com. etc…
The choice is yours.
Finally, the third advantage to owning a domain name is that you can use what’s called a
“redirect.”
In network marketing, we often use replicated website addresses or affiliate links in our
businesses.
These are usually fairly long web addresses that are difficult to give out over the phone,
or place in advertising pieces.
If you’re promoting products or services through an affiliate program, you would have an
Affiliate looks something like this:
http://www.shoppingcart.com/app/aftrack.asp?afid=586781
The bottom line is that in each of these cases above, you are LOSING business just
because of the web link itself.
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